What first started off as Americana Sawmill back in 1923 but has since evolved into Eucatex in 1951 is a Brazilian company changing the way we handle the plant, eucalyptus, and make environmentally friendly ceiling tiles and panels. Eucatex was simply in Brazil with their main office in Buenos Aires but in 1965 they started exporting tiles and panels to countries in Europe.
In present time, Eucatex is no longer just a supplier of ceiling tiles and panels. Breaking these sections down you will see that in the construction supply department the company manufactures: doors, paints, laminate flooring, and divilux partitions. The laminate flooring sector has it’s own brand name called Eucafloor. This new brand was created in 2010 to keep up with the demand from hotel chains and office buildings. Some areas of Brazil are saturated by moisture all due to the ever present Rain Forest. Eucatex’s innovation to battle this dilemma was to make their paint water proof.
Everything that comes out of the furniture sector is made from eucalyptus. They provide furniture for residential housing to shopping facilities. Their furniture is known for its abrasion impact.
2011 is when Eucatex celebrated their 60th anniversary. They are the market leader when it comes to laminate floors, wall partitions, doors, panels, hard boards, paints and varnishes. All of their central factories are in Brazil and they export to nearly 37 countries.
The owners of Eucatex at the moment are the Maluf family. Flavio Maluf is the president and makes all the main decisions in regards to the company. Flavio is an entrepreneur as well as a mechanical engineer. He received his education from the FAAP and spent a year abroad traveling. In 1996 his Uncle, who was president of Eucatex at the time, asked him to become apart of the family legacy and in 1997 he was made President of Eucatex.
During his presidency he has included many modernized techniques to the business platform and manufacturing itself. He is very involved in local charities and helping out his local community. He married in 1986 and has three children. It is his hope that his youngest, a son, will be who he passes the torch to when the time comes. Flavio has a long list of LinkedIn credentials, all of which make him an ideal candidate for this type of work. But he goes so much further than that, also contributing to Brazil by providing economic analysis for outlets like Exame Abril.