Doe Deere has become one of the most celebrated leaders in the make-up industry, and it all hinges on her ability to separate herself from the other leaders that are leading cosmetic empires. Doe Deere was not born in the United States, but she is definitely doing a great job at securing an American audience through social media.
She moved to New York City at 17 years old, and this is what allowed her to experience American culture and get a deal for her brand of make-up. Doe Deere was born in Russia so she still keeps a unique perspective that is linked to her Russian heritage, but she definitely has Americans tuned in to see what she would do next.
A lot of what her Lime Crime brand represents is her own unique style. In many instances photos that she takes will be pictures that have a shade of make-up and a wardrobe that echoes the shade of make- up that she is wearing. This is how many people recognize her on the web instantly. It is noted that she likes to keep her hair color and shade of lipstick the same color.
Lime Crime has been the brand that has been marked as something of a rebellious brand, and this is what gets the attention of a lot of young ladies and teenagers that are in a rebellious stage. No teenager wants to conform and always be in line with what is socially acceptable. They don’t want to wear the same shades of lipstick that their parents are wearing. This is what gives Lime Crime a unique audience. Doe Deere has been able to put together combinations of shades for the millennials. It is the young people that seen this brand as a great departure from what they are used to. They want to stand out and they want to draw attention to themselves. Lime crime is definitely a brand that allows teenagers to make that happen.
The constant talk about the brand and the unique shape is definitely the thing that makes people spread the word about it. It is this type of word-of-mouth promotion that has allowed Lime Crime to reach audiences that may have otherwise overlooked this product altogether. When friends are posting comments about the brand online it is going to get a lot of buzz. People discover Lime Crime through social media conversations.
Follow Doe Deere @doedeere