If fashion is what you think about when you hear the name Fabletics and JustFab at http://ecommerce-news.internetretailer.com/nav/tags/donressler/0, then you are on the right track. These are online fashion companies that were founded by Don Ressler and his partner Adam Goldenberg.
How did the two meet?
At their first encounter, Don was working for Intermix as a brand specialist. Both Adam and Don Resler have entrepreneurial skills as before they met, they both had run different businesses; Adam started his first company Gamers Alliance when he was 15 and Don was running the FitnessHeaven. In 2001, Don sold his company FitnessHeaven.com to intermix.
It was not until the acquisition of Intermix in 2005 that the two decided to start their company. They launched their first company intelligentBeauty in 2006. This was an e-Commerce company that focused on fashion and beauty. Adam and Don Ressler believed that for their online company to be successful, it needed to be fun and engaging and that is when the JustFab brand was born.
Their passion for fashion led them to start the fashion group Techstyle which is run under the JustFab brand on LinkedIn.com. Many other companies were started under the TechStyle fashion group including the renowned Fabletics designs.
JustFab and Fabletics
JustFab was started in 2010 by these two guys. The online shopping company has received a great reception on Pando from the population at large. They have grown tremendously getting over $ 50 million products sold. They have also established their base in over ten countries.
In 2011, Kimora Lee Simons became the creative director and the President of JustFab.
In the same year, JustFab received a $ 3 million funding from Matrix Partner. The following year they got an additional of $ 76 million from different organizations including Intelligent beauty on TechStyle.com. Using this money, the company expanded internationally to UK, Canada, and even Germany. In 2013, they later opened a kids’ fashion section under the brand name FabKids.
Fabletics is an online company that deals with active wear. This is a company that was started by three partners Don, Adam, and Kate Hudson. Kate is the face of the company.
An all inclusive line
In 2016, JustFab launched an all-size clothing line the ‘FABforAll.’ This is in a bid to include all body shapes and sizes. The clothing is trendy and fashionable designed to make every woman feel good and confident.