Where there is opportunity, there is a way if you have a clear vision and understanding of what is missing. And so, in 2009, EOS took advantage of that opportunity, with results that are paying off tremendously just a few years later.
Chapstick was once the top name in lip balm, but it maintained this position due to a lack of choices. Chapstick has a long history of keeping lips smooth, serving the need for more than 100 years. But, the brand was considered old-fashioned and boring, and not a product that many wanted to be seen with. Consumers showed concern with the ingredients being used in their beauty products during this time as well.
EOS created a lip balm that addressed the concerns of consumers and helped them get more out of their product. EOS lip balms contain natural ingredients that won’t irritate the skin, as well as fun flavors that intrigue the mind. The fun container shape is yet another perk that made this Target available product the success that it is today. EOS wouldn’t settle for ordinary, and went out of their way to create a lip balm that covered all needs.
Now, EOS lip balms are more popular than Chapstick, https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick, earning a position as the number two lip balm out today. Chapstick sits at the third position, while Blistex, the main competitor for Chapstick at one time, earns a spot at number four. In fact, the brand is a household name that is trusted and appreciated more than the brand with the long history in the industry. EOS has set new standards in the lip balm industry, and people like what they are using.
For more info, visit the EOS Facebook page.