Bumble is an online dating app that has been expanding since it was launched by Whitney Wolfe. Ms. Whitney through the app has been redrafting the rules of online dating. Asked what inspired her to design the app; she mentioned her purpose was to assist women who are seeking long term relationships through online dating and to ensure that the process is not annoying, discouraging, demeaning or even off-putting like most online dating apps.
According to a study carried out by Fast Company in 2013; 23% of women who used online dating apps felt uncomfortable and some of them were harassed, while only 17% of men had the same experience.
Whitney Wolfe felt the urge and was very passionate to assist online dating women by stopping the harassment. After being mentorship and advice from her friend and business partner Andrew Andreev; Whitney Wolfe went ahead to found Bumble which is well described as an Austin-based dating app. With bumble app, both women and men express their liking by tapping into each other’s profiles and only the woman has the ability to make the first contact after liking each other and now they can agree on how to meet. The app has been expanding marvelous and by 2016 it recorded more than 7 million users and 25 billion profile views. In the near future, the founders of the app are planning to expand its services to new levels of “Bumble BFF” that will go by the name Bumble Bizz. The main aim of Bumble BFF is for individuals to find both platonic and professional friends and connections.
Whitney Wolfe is the founder and the Chief Executive Officer of Bumble dating app. Ms. Wolfe was also the co-founder of another dating app; Tinder. Whitney was born and grew in Salt Lake City, Utah. Whitney Wolfe’s father was a property developer while her mother was a house wife. After her graduation from High School Whitney attended Southern Methodist University and he studied International studies.
Whitney Wolfe began her career at a young age of 22 when she serves at Hatch Labs where she participated in a start-up cardify a project that was led by Sean Rad. Wolfe has been passionate about women dating life especially online and after Tinder, she founded Bumble which is known to feminine. Together with her partner they are devoted to change the lives of women using dating apps.